Pinterest lets brands pay to promote creator Pins — with no split published
Social Media Today reported Oct. 7 that brands can sponsor eligible creator Pins, and Pinterest clarified Oct. 13 that the test covers creators they already have a relationship with.
Pinterest is opening a new paid lane around work creators have already posted. Social Media Today reported on October 7 that businesses will be able to sponsor creator Pins, boosting content tied to their products even when a Pin was not explicitly tagged as part of a pre-arranged sponsorship.
Pinterest's own wording is simple: “Brands can promote eligible Pins that you create on Pinterest. You'll get an email if a brand decides to promote your Pin.” Creators can allow a promotion or decline it, and can opt out entirely at account level. That is a shift from the older sponsored routes, where a creator first tagged a brand they already had a partnership with.
On October 13, Pinterest narrowed the frame: brands will only be able to promote Pins from creators they have an existing relationship with, in a test it says is meant to help creators monetize their content and expand their reach. What the report still does not publish is the money term that decides the lane's value — no revenue split or promotion fee for the creator is stated.
From the crate: Pinterest, name the creator's share before the boosting begins — a promotion a brand pays for should carry a price the creator can read.
Source: Social Media Today · October 7, 2026. Summarised by Vera Ríos for the Pangea+ desk, in our own words — a pen name; the numbers aren't.