Instagram offers YouTubers up to $500,000 to post Features the same day as YouTube
Instagram is funding select YouTubers directly — offers from a $50,000 floor to $500,000 — to post their long-form videos as Features on the same day they land on YouTube, with no exclusivity asked.
Instagram is paying select YouTubers to bring their long-form videos to Features, its new horizontal format, Tubefilter reported on October 29, citing Business Insider. Offers start at a floor of $50,000, run to six figures for others, and top out at $500,000. A Meta spokesperson confirmed it: “We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” calling the deal details confidential.
The terms described ask only that creators post their long-form videos as Features on the same day they upload to YouTube — no exclusivity. How the money is structured is not clear: per video, per month, or one-time flat compensation has not been published. Meta has said it is “too early to share a long-term monetization model [for Features],” and is exploring ways for creators to earn from brands, fans, and Instagram, including performance-based incentives. Instagram chief Adam Mosseri said on October 28 that “the economics matter a ton.”
Features is Instagram’s push for the living-room screen, and paid posts will also feed Clips as Reels, which Instagram plans to promote on Explore. For the YouTubers approached, it is a rare offer: cash for cross-posting work already made.
From the crate: Instagram, a confidential cheque can seed a format, but only a published long-term model will hold it — post the terms creators can plan on, not just the offers a few can sign.
Source: Tubefilter · October 29, 2026. Summarised by Vera Ríos for the Pangea+ desk, in our own words — a pen name; the numbers aren't.