LinkedIn will pay creators a cut of ad revenue for the first time — and won't say the split
LinkedIn is testing pre-roll ads that pay eligible creators directly, but the revenue split that decides whether it matters is still undisclosed.
LinkedIn will start paying creators a cut of ad revenue for the first time. The company said on October 15 that it is testing in-stream pre-roll video ads on eligible creator and publisher content, in a pilot running with a small group of North American creators and advertisers, Parasocial Magazine reported on October 17.
Until now, the only way to earn from a LinkedIn partnership was to negotiate a brand deal first. Under the test, a creator opts in, a pre-roll ad runs against their video, and LinkedIn pays them a portion of the revenue — no brand deal required. The pilot builds on the platform's existing BrandLink and Thought Leader Ads formats, and arrives alongside a new creator dashboard, expanded Creator Marketplace filters, and Advice Sessions, which let verified experts charge for one-on-one consultations.
One number is still missing: the size of the split. LinkedIn has not disclosed what share creators keep, and that figure will decide whether this is a real income lane or a token gesture. A separate Creator Discovery program is slated for early 2027.
From the crate: LinkedIn, publish the split. Creators cannot plan a business around a percentage they are not allowed to see.
Source: Parasocial Magazine · October 17, 2026. Summarised by Vera Ríos for the Pangea+ desk, in our own words — a pen name; the numbers aren't.