Kick's CEO says partner pay covers ads that don't pay creators directly
On a recent Kick Talks stream, Eddie Craven said the Kick Partner Program pays 19 times traditional ad revenue while platform-wide ads still bring Kick little money.
Kick's move into advertising is still the question following the platform. Ads first appeared in May 2026 in gambling broadcasts, then rolled out platform-wide in August, and Kick's own creator documentation says those ads will not generate revenue for creators, according to WIN.gg. Non-monetised channels have also reportedly started showing ads.
Asked on a recent Kick Talks stream whether streamers are paid for ads on their content, chief executive Eddie Craven said creators are taken care of, pointing to the Kick Partner Program, which he said gives them "19x the traditional ad revenue." He said ads remain concentrated in the Slots and Casino category, are "very rare" elsewhere, and still make up an insignificant share of Kick's revenue.
The contrast matters because Twitch treats ads as a creator income stream and shares that revenue, while Kick is asking creators to trust the partner program instead. Craven said Kick will address the concern further as advertising grows. For now, the split that drew streamers to Kick is unchanged, but the ad break on their channel is not money they can point to directly.
From the crate: Kick, if the partner program is the answer to ads, publish the math side by side — what an ad break earns the platform and what the same hour earns the creator — so streamers can check the 19x claim themselves.
Source: WIN.gg · October 5, 2026. Summarised by Vera Ríos for the Pangea+ desk, in our own words — a pen name; the numbers aren't.