The splits, compared: who keeps what
A fan pays once. What the creator keeps depends entirely on which platform's rail the money rode in on. Here is the field as it stands, in the platforms' own published terms.
Recorded shout-outs built the modern market: on Cameo, talent set their own price and keep 75% of each booking, with the platform's quarter buying the storefront, the payment hold, the screening, and the delivery rail. Memberships split differently by house: a standard Twitch subscription hands the streamer 50%, YouTube channel memberships 70%, and Kick's subscription program advertises 95% to the creator — the outlier every desk in this field has to explain.
| Platform / product | Creator keeps | Notes |
|---|---|---|
| Cameo — recorded video | 75% | Talent-set prices; personal vs business licenses priced apart |
| Twitch — subscriptions (standard) | 50% | Higher tiers exist for qualifying partners |
| YouTube — channel memberships | 70% | Super Chat follows the same headline split |
| Kick — subscriptions | 95% | The field's headline rate; discovery is the trade-off |
What the kept percentage hides is the work bundled into the platform's share: discovery, booking, screening out trick requests, holding the money until delivery, refunds, and the moderation that keeps a live room safe. A bigger headline split on a platform that brings no audience can pay less than a smaller one that brings the room. That arithmetic — rate times reach — is the beat this desk will keep returning to.
Sources: platform-published revenue-share terms for Cameo, Twitch, YouTube, and Kick, as reported October 2026. Figures are the platforms' headline terms; individual deals vary. This sample report was prepared for design review and is subject to the editor's sign-off.